Avendus Capital Advises Enamor on Its Acquisition by Advent International

Women’s lingerie in India is a high growth market, with only a few strong brands in operation. As lingerie sales increase alongside disposable income, Enamor, one of the market’s leading players, is strongly positioned to benefit from these trends. We look forward to working with a
global player such as Advent, who will bring immense expertise and resource to help grow our business faster.

Enamor is one of the strongest brands in women innerwear (a complex product category), with a consistent growth trajectory over the years. Enamor has built a deep moat by developing unique design capabilities coupled with an efficient supply chain and distribution network. We believe the branded women intimate-wear market in India is at an inflection point. Partnering with Advent provides Enamor a superior edge to further augment its leadership position in this space.