Avendus Capital advises Fullife Healthcare on its INR 300 cr Series D investment from Elev8 Venture Partners

As leaders in the health and wellness space, we carry the responsibility to stay ahead while constantly innovating and raising the bar. With a quality-first, consumer-first approach, we’re excited to enter the next phase of our growth. This partnership will help us strengthen our brands, expand our product portfolio, and scale our manufacturing capabilities as we build a global FMHG company that is proudly made in India, for India and built for the world.

At Elev8, we look to partner with companies that are building enduring platforms in large and evolving consumer categories. Health and wellness are one such space where we are seeing a structural shift, with more consumers proactively managing their fitness, nutrition, and overall well-being through digital platforms. Our investment in Fast&Up reflects our conviction in this emerging category and in the team’s ability to build a scaled consumer health platform from India.

We’re excited to partner with Varun and the Fullife team on this transaction, as they continue to shape the Fast-Moving Health & Wellness Goods (FMHG) category. With strong structural tailwinds driving the sector, Fullife has built clear leadership across segments such as hydration, ingestible beauty, and modern lifestyle nutrition. Backed by an exceptional team focused on R&D, sharp omnichannel execution, and a deep understanding of evolving consumer requirements, the brand is well-positioned for sustained growth. For us at Avendus, nutrition and wellness remain a high-conviction space, underpinned by favorable consumption drivers playing out in India.