Revolutionizing Indian content with AI & proprietary ad tech | Umang Bedi - DailyHunt and Josh

Opting to retire from a well-settled career in the corporate world, Umang Bedi, embarked upon his entrepreneurial journey at the age of 40. With a passion to deliver the creative aspirations of a billion people, he co-founded VerSe Innovation, a tech unicorn that is the driving force behind two of the most prominent content discovery platforms – DailyHunt and Josh. A dynamic entrepreneur and a thought leader, Umang’s journey is nothing short of remarkable!

Highlights

• Umang Bedi discusses how VerSe Innovation has used AI and proprietary ad‑technology to transform Dailyhunt and Josh into highly personalised content platforms tailored for India’s diverse linguistic audiences — focusing on delivering the right content to the right users at scale
• A central theme is the importance of regional and vernacular content in reaching India’s mass audience. The platforms are optimised to serve users in many Indian languages, unlocking huge opportunities outside of English‑dominant content consumption
• Bedi shares his personal story of leaving the corporate world to build a startup that now reaches hundreds of millions of users, illustrating leadership lessons and strategic decisions that helped VerSe scale rapidly
• The episode covers how VerSe’s proprietary advertising technologies have enabled better monetisation of Indian content, helping the company build sustainable business models while also enhancing the ad experience for both brands and consumers