Page 20 - Avendus Huran Flipbook 2026

Looking ahead ten years, what are the three accomplishments
you want to point to for AVR and for yourself?
Across scaling stores, launching new lines and building trust for
newer products, what has been the toughest challenge and how For AVR:
did you work around it?
• A pan-India presence with strong digital and luxury verticals
The biggest challenge was breaking the myth that heritage • A fully integrated omni-channel ecosystem: Gold, diamonds,
brands don’t innovate.
silver, luxury, tech and investments
People assumed a 98-year-old organization would move slowly. • A globally recognized Indian jewellery brand built out of

We changed that perception through: Tamil Nadu
• Rapid product innovation For myself:

• Strong digital storytelling • Creating scalable models for modern Indian jewellery retail
• Experiential retail • Building brands that outlive generations
• Transparent pricing • Empowering the next line of leadership within the
organization
• Consistent communication
Over time, customers saw that heritage and innovation can
coexist and that AVR is committed to both.

Every initiative, from new collections to
You began early. What advice would you give young founders digital platforms, was backed by research,
innovating inside a family business?
prototypes, pilot testing and measurable
Three things:
outcomes. As results came in, credibility
• Earn trust, don’t demand it
followed.
• Communicate more than you think you should. Alignment
solves half the pain

• Start small, scale fast. Pilot your ideas, prove results and
then grow with confidence

18 | Uth Series 2025 • U30 Business Leaders