Page 23 - Avendus Huran Flipbook 2026
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As a part of the Universal-Halwasiya Group, which childhood         In a sector often dominated by global giants, what’s your strategy
                  memory, family story or early exposure to the family business       to build an Indian brand that competes globally while staying
                  most shaped your sense of risk-taking, ownership and the            rooted in local insights?
                  responsibility of running a public company?                         My first and foremost objective is to build up the Cupid FMCG
                  The starkly different risk appetites of the older generation in my   and healthcare brand in India, though global expansion of the
                  family business always stood out for me. Differing viewpoints       Cupid brand remains a notable priority for me.
                  are always welcome but one needs to ensure that every healthy       Keeping things simple is my mantra, I aim to provide the best
                  debate is followed by a single decision that is executed.           quality products at the most compelling price point to our
                  When I invest in a business it is a very personal decision every    customers.
                  time basis my own risk appetite.                                    Not cutting corners and showcasing Cupid’s competence
                  But when I operate a business I build consensus and strive to       across multiple products in procurement, manufacturing,
                  move forward without any strategic paralysis.                       packaging, branding and distribution to reach over 120,000
                                                                                      retail touchpoints pan-India in a little over a year has laid the
                                                                                      foundation for Cupid’s FMCG ambitions.

                   Cupid is trying to broaden from niche manufacturing to a
                  branded FMCG/health-tech play. How do you balance making
                  bold category moves with the operational discipline needed in        What personal habits or leadership practices help you stay
                  manufacturing and regulated products?                               grounded while managing the dual roles of a young entrepreneur
                                                                                      and a listed-company CEO?
                  Operational excellence is what we try to achieve everyday.
                  Cupid’s numerous global certifications are a testament to this.     My parents have always insisted that I pursue my hobbies, stay
                                                                                      humble, talk less and listen more and don’t take anything for
                  Our FMCG roll-out and IVD test kits expansion is a recent           granted through the best phases of life and also during difficult
                  development where we have started to think a lot more about         situations.
                  our customers and what it is that they want from our products
                  and the brand.                                                      I believe this mindset allows me to balance my dual roles.
                  Having a healthy balance of products which adhere to global
                  quality standards and keeping our customers satisfied with our
                  branded products is what we work on continuously.









                                                                                                     Uth Series 2025 • U30 Business Leaders  |  21
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