Page 23 - Avendus Huran Flipbook 2026
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As a part of the Universal-Halwasiya Group, which childhood In a sector often dominated by global giants, what’s your strategy
memory, family story or early exposure to the family business to build an Indian brand that competes globally while staying
most shaped your sense of risk-taking, ownership and the rooted in local insights?
responsibility of running a public company? My first and foremost objective is to build up the Cupid FMCG
The starkly different risk appetites of the older generation in my and healthcare brand in India, though global expansion of the
family business always stood out for me. Differing viewpoints Cupid brand remains a notable priority for me.
are always welcome but one needs to ensure that every healthy Keeping things simple is my mantra, I aim to provide the best
debate is followed by a single decision that is executed. quality products at the most compelling price point to our
When I invest in a business it is a very personal decision every customers.
time basis my own risk appetite. Not cutting corners and showcasing Cupid’s competence
But when I operate a business I build consensus and strive to across multiple products in procurement, manufacturing,
move forward without any strategic paralysis. packaging, branding and distribution to reach over 120,000
retail touchpoints pan-India in a little over a year has laid the
foundation for Cupid’s FMCG ambitions.
Cupid is trying to broaden from niche manufacturing to a
branded FMCG/health-tech play. How do you balance making
bold category moves with the operational discipline needed in What personal habits or leadership practices help you stay
manufacturing and regulated products? grounded while managing the dual roles of a young entrepreneur
and a listed-company CEO?
Operational excellence is what we try to achieve everyday.
Cupid’s numerous global certifications are a testament to this. My parents have always insisted that I pursue my hobbies, stay
humble, talk less and listen more and don’t take anything for
Our FMCG roll-out and IVD test kits expansion is a recent granted through the best phases of life and also during difficult
development where we have started to think a lot more about situations.
our customers and what it is that they want from our products
and the brand. I believe this mindset allows me to balance my dual roles.
Having a healthy balance of products which adhere to global
quality standards and keeping our customers satisfied with our
branded products is what we work on continuously.
Uth Series 2025 • U30 Business Leaders | 21

