Page 24 - Avendus Huran Flipbook 2026
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What has been the hardest operational, regulatory or market         Looking ahead ten years, what are the three headline outcomes
                  challenge you have faced since taking charge and what did that      you want Cupid to have achieved and what personal milestone as
                  moment teach you about leadership?                                  a founder would tell you that you have delivered on your
                                                                                      ambitions?
                  There have been many learnings and many more learnings
                  still lay ahead. Speaking of one challenge – many of Cupid’s        Three things we are currently working on at Cupid which I would
                  international clients had stopped business with the company         like to see happen in the next decade:
                  owing to certain legacy issues before my takeover which I was       •   Cupid becomes a household name pan-India and in many
                  not privy to.
                                                                                         international markets
                  On taking charge I proactively worked with the talented team at      •  Cupid’s diagnostics vertical becomes a global force to reckon
                  Cupid to resolve the issues, rebuild old business relationships,       with
                  forge new ones and get additional global certifications to grow
                  our presence in the International B2B space.                        •  Cupid’s new age female and male contraceptives become
                                                                                         a game changer in promoting health, safety and satisfaction
                  This one instance reaffirmed my belief that a company is only as       across the world
                  good as the people and teams running it!
                                                                                      An important personal milestone for me would be when the
                                                                                      businesses I own and manage directly serve atleast 100 crore
                   Who inside the family, on the board, or in the investor community   people and create a positive impact in their lives.
                  became your most important sounding board when you were
                  planning the recent fundraise and acquisitions, and what single
                  piece of advice from them changed how you executed?

                  Whether it be Cupid’s recent investments in a Saudi healthcare
                  opportunity and a Saudi perfume brand, or my personal                   Keeping things simple is my mantra, I
                  investments in Tourism Finance Corporation of India (NBFC) and          aim to provide the best quality products
                  Apollo Micro Systems (Defence), I always speak to my elder              at the most compelling price point to our
                  brother, who is the Executive Director at Cupid, before going           customers.
                  ahead with any major decision. My mind is usually made up
                  before I speak to him and seldom changes after our discussion,
                  but I always gain a unique perspective that I value.

                  My father’s advice has always resonated with me: ‘Never make
                  a decision and question whether it is right or wrong. Take a
                  decision and do what it takes to make it the right one.’







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