Page 19 - Avendus Huran Flipbook 2026
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Having grown up in a business family, do you remember your first Who inside or outside the family helped convert your
hands-on store or customer experience that made experimental ideas into scalable business models, and what
entrepreneurship feel like your path? advice shaped you?
Yes. I still remember being a school kid shadowing my father at My parents played a huge role.
the Salem showroom.
The best advice I received was:
A customer had come to buy a wedding piece. She wasn’t “Innovate boldly, but structure ruthlessly.”
looking for price or design first; she was looking for trust. When
she said, “I have been buying from your grandfather’s time,” Ideas can be creative, but execution must be disciplined. That
something clicked. mindset helped transform experiments into repeatable, scalable
models across categories.
That was the moment I realized that business goes beyond
transactions and carries a deep sense of responsibility.
That sense of responsibility made entrepreneurship feel like a You have introduced several new initiatives under AVR.
natural path. What’s the boldest risk you have taken so far, and how did
you evaluate it?
The boldest step was launching high-jewellery experiences
You stepped into leadership young and launched fresh products through D•REN and introducing tech-driven retail innovations in
and services. What pushed you to take these risks early, and how a market dominated by tier-2 and tier-3 cities.
did you build credibility with older generations?
It required:
I have always believed that timing is everything. If you wait to • Completely new customer education
feel ‘ready,’ you’ll never move.
• New supply chains
Launching young meant I had the energy, adaptability and an • New store formats
obsession with solving problems differently.
• Luxury-level service design
To build credibility with my seniors, I followed two principles:
• And a shift in how people perceived regional jewellery brands
• Respect the legacy while continuing to evolve I evaluated the risk by studying global benchmarks, testing
quietly in micro-markets and tracking data on customer
• Demonstrate value before asking for trust
behaviour, purchase patterns and digital engagement. When the
Every initiative, from new collections to digital platforms, was metrics aligned, we scaled.
backed by research, prototypes, pilot testing and measurable
outcomes. As results came in, credibility followed.
Uth Series 2025 • U30 Business Leaders | 17
