Avendus Capital Advises Standav, a Leading Salesforce Revenue Cloud Partner, on Its Acquisition by Brillio

Brillio, a leader in digital technology-based services, announced today that it has acquired Standav, a premier Salesforce consulting and system integration firm, headquartered in Silicon Valley and Dallas. The acquisition will integrate Standav’s deep expertise in quote-to-cash, price management, and enterprise sales transformation with Brillio’s burgeoning Lead-to-Revenue (LTR) transformation practice, making it one of the largest Salesforce Revenue Cloud service providers in the world.

Avendus Capital was the financial advisor to Standav and its shareholders on the transaction.

Deal Value

Undisclosed

Service

Mergers & Acquisitions

Sector

Enterprise Technology & Services

Date

November 2021

Brillio is trusted by Fortune 2000 companies across industries as we have a long track record of providing best-in-class service at the pace of our customers’ inspiration,

By acquiring Standav, we are growing our team of Salesforce CPQ specialists ready to help our customers accelerate their business transformation, and now, as one of the largest Salesforce Revenue Cloud partners, we are able to amplify the impact on our clients’ businesses.

Raj Mamodia

Founder & CEO, Brillio

Standav’s bold customer-focused approach has generated transformative results for our enterprise customers, and in Brillio, we’ve found the right partner to further scale our impact on Enterprise Sales Transformation leveraging Salesforce Revenue Cloud,

Harsha Pamulaparthi

CEO, Standav

Digital transformation is becoming one of the most active sub-segments in the technology services space. Brillio has grown very rapidly to become a leader in this space. Brillio’s acquisition of Standav is in line with the continued acquisition interest we have been observing for specialized providers in the cloud ecosystem. In addition, this transaction highlights the strategic attractiveness of fast-growing niche providers, fueled by demand explosion and unprecedented global skill shortage,

Mr. Puneet Shivam

Executive Director, Head of US and Co-head BPO at Avendus Capital

About Standav

Founded in 2014, Brillio has grown rapidly by partnering with large enterprise customers to revolutionize endto-end digital transformation. As clients increasingly shift to new, digital-centric business models that are based on subscriptions, consumption billing, new recurring revenue streams, and Internet of Things (IoT), Brillio’s acquisition presents customers with an unparalleled LTR practice capable of scaling Salesforce’s Configure-Price-Quote (CPQ) and Commerce solutions.

Brillio is relentless in delivering bold solutions that customers need to thrive in the digital economy across its tech, media and entertainment, telecom, banking and financial services, retail/consumer packaged goods and healthcare and life sciences verticals. Integrating Standav’s team of experts from across six delivery centers in the United States, Canada and India, will further position Brillio to enable large enterprise companies to effectively plan, implement, and optimize automated cloud-based LTR business processes and technologies.

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