Avendus Capital Advises PureSoftware, a Digital Engineering & Transformation company, on its acquisition by Happiest Minds Technologies Limited

I am delighted to welcome the PureSoftware team to the Happiest Minds family. Our mission of ‘Happiest People . Happiest Customers’ and PureSoftware’s ‘Customer Delight by Creating Employee Delight’ harmonizes our shared vision of driving happiness for people and customers.

PureSoftware brings with it strong capabilities in banking, insurance and healthcare domains; allowing us to add value and upsell to our customers. We are excited by the potential to cross-sell analytics, GenAI, automation, infrastructure management and cyber security services to PureSoftware customers and drive accelerated growth for Happiest Minds.

The PureSoftware acquisition aligns perfectly with our long-term vision to accelerate profitable growth, build and sustain a world-class team, and establish thought leadership. This acquisition will also create long-term value for all our shareholders.

PureSoftware has been recognized as a trusted partner by our customers for the ability to deliver solutions combining our domain knowledge with core engineering expertise in digital technologies. As a part of the Happiest Minds family, we shall be able to deliver even greater value to our stakeholders including customers, employees and partners by cross leveraging the capabilities Happiest Minds has built around emerging trends in product engineering, artificial intelligence, cloud infrastructure management and information security.

We are proud of the journey PureSoftware has had so far, helping our customers realize the power of transformative domain-led digital solutions through the dedication of our over 1,200 employees. Joining forces with Happiest Minds helps us in our journey to scale our presence across geographies, building upon the joint foundation of shared values of innovation, integrity, and social responsibility.

We are delighted to partner with PureSoftware on this transaction. With its high growth, driven by its customer-centric approach, domain-specific digital solutions and award-winning Arttha platform, PureSoftware is uniquely positioned to take advantage of the increasing budgetary allocations by global enterprises towards digital transformation spends. We truly believe that the Happiest Minds acquisition of PureSoftware creates massive synergy potential through unparalleled digital engineering solutions by leveraging their combined expertise to redefine industry standards and empower organizations to thrive in the digital era. We’re happy to share that this is Avendus’ 7th transaction in the digital engineering space in the last 3 years.