Avendus Advises Orchestro on Its Strategic Acquisition by E2open.

E2open, the largest and most comprehensive supply chain operating network, today announced that it has acquired Orchestro, the leading provider of demand signal repositories and preemptive analytics for retail and Omni-channel fulfillment.

Deal Value

Undisclosed

Service

Mergers & Acquisitions

Sector

Enterprise Technology & Services

Date

July 2016

ERP systems were not designed to address the complexities of multi-enterprise supply chains. Manufacturers are accelerating their use of trading partners for manufacturing, distribution, and transportation. E2open's solutions allow the best-run supply chains to thrive within today's vastly more complex operating environment. With the addition of Terra Technology and Orchestro, E2open is the only company that can provide true end-toend planning, collaboration and execution, from raw materials to final delivery to the consumer Our recent acquisition of Terra Technology allowed us to help our clients sense demand across the network. With the addition of Orchestro, we will leverage daily, store-item data to create the world's only demand-driven Supply Chain Operating Network.

Michael Farlekas

E2open CEO

We can now combine one true demand signal with Demand Sensing technologies to enable manufacturers to become proactive in preventing out of stocks, provide actionable insight from source to shelf, and preempt expensive disruptions in the supply chain.

PV Boccasam

Orchestro CEO

We continue to witness growing interest and investments in analytics technology platforms as players in multiple, data rich verticals including retail and CPG look to harness real-time predictive analytics to enhance customer experience and business outcomes. Orchestro-E2Open-Terra combination is very well positioned set the standard in endto-end, Omnichannel supply chain optimization solutions.

Mr. Puneet Shivam

Executive Director, Head of US and Co-head BPO at Avendus Capital

About Orchestro | E2open

Orchestro, founded in 1999, connects with retailer Point-Of-Sale data and harmonizes with syndicated, internal ERP, and 3rd party causal data sources to provide actionable insights. With over 210 global brands from multinational manufacturers including Newell Brands, Del Monte, and General Mills, and their Omnichannel retail partners rely on Orchestro’s analytics to improve on-shelf availability, promotional effectiveness, new product introductions, and forecast accuracy.

Founded in 2000, E2open provides the largest and most comprehensive Supply Chain Operating Network, including a broad suite of collaborative supply chain solutions. Leading global enterprises rely on E2open to provide greater end-to-end visibility, more accurate data and insights, and real-time business process orchestration across complex, multi-enterprise trading partner networks.