Avendus Capital advises Gerent, a US based Salesforce focused consultancy, on its acquisition by TELUS Digital

Gerent will further strengthen our company’s expertise in transforming the CX agent experience, including the development and implementation of agentic AI as part of our Digital Solutions service line. The numerous synergies between our two companies helps us advance our fusion-based growth strategy that brings top talent together with advanced technologies. Together, we are positioned to create the workforces of the future for our clients, which combine AI-enabled humans and autonomous AI agents to deliver smarter, faster and more personalized CX at scale. Our companies also share a commitment to customer service excellence and bold innovation. This foundational alignment will enable us to integrate smoothly, benefit from immediate up-sell and cross-sell opportunities across our client rosters and attract net new clients through a strengthened go-to-market value proposition.

Salesforce is a key platform for creating personalized, data-driven and scalable engagement across sales, service, marketing and commerce. Gerent’s Salesforce expertise, built over nearly two decades of solving complex, real-world challenges for enterprise clients, brings immediate value to our professional services portfolio and our clients.

From the very beginning, we built Gerent on a people-first philosophy, pairing deep process and technical expertise with a relentless focus on customer outcomes. This next chapter with TELUS Digital is a natural progression driven by shared values, strong cultural alignment, and a joint commitment to innovation. Together, we’ll expand our impact and capabilities across industries and geographies, delivering greater value to our clients.

We are thrilled to have partnered with Gerent on this transaction. Agentic AI has taken a center stage in the next phase of automation. We believe that Gerent, with its industry focused agentic AI capabilities, is strongly positioned to ride this next wave of growth. The combination of Gerent and TELUS Digital will create a trailblazer entity in the Salesforce Partner ecosystem with its innovative solutions, global reach and superior client profile.