Avendus Capital Advises OZiva on Its Strategic Investment From HUL

We are glad to partner with HUL to achieve our vision of empowering people to live better and healthier with OZiva. Over the last few years, we have created an innovative portfolio that has helped millions of consumers live a better life. As the next step in this journey, with OZiva's focus on innovation in the space of health & wellbeing and HUL's strong capabilities in category development and distribution, we believe we can together create a stronger purpose led brand that brings us closer to our vision and touch more lives around the world.

Consumer wellness and nutrition is a large market globally, and Indian consumer wellness is underpenetrated with huge growth potential. With increasing awareness and income levels, customer behavior towards nutrition is evolving. OZiva being a new age digital first consumer wellness brand is best positioned to capture this trend with a strong R&D capability and a passionate team. This deal is testament to the strong interest in health and consumer wellness from large FMCG players.