Exclusive advisor to Laqshya Media in raising capital from Warburg Pincus.
Laqshya Media, a privately held, leading Out-ofHome (OOH) media advertising company, announced that Warburg Pincus, a leading global private equity firm, is making an investment of up to Rs. 276 Crores in the company over the next 12 months.
Avendus Capital was the exclusive financial advisor for the transaction.
As an industry leader, Laqshya intends to continue to invest in developing world-class media assets, focusing on the top cities and infrastructure projects such as airports, transit systems and street furniture including modern bus queue shelters and pedestrian bridges. It has actively invested in developing state-of-the-art civic infrastructure such as pedestrian bridges and public toilets in Indore, Hyderabad, Chennai and other cities; and is underwriting such investments by winning long-term contracts for placing advertising on these assets. Having built a strong business in India, Sri Lanka and the UAE, Laqshya plans to expand its footprint across the Middle East, Africa and South-East Asia.
About Laqshya Media | Warburg Pincus
Founded in 1997, Laqshya Media is a leading full service OOH media firm with presence across India. The company owns advertisement assets ranging across digital media networks, transit media concessions, street furniture, traditional unipoles and billboards. It is the only Indian OOH media firm with an international presence, with significant operations in Sri Lanka and the UAE. With 20 offices across India, Laqshya has a diversified portfolio of media assets spanning airport and transit advertising with exclusive advertising rights at Colombo International Airport and the Rajiv Gandhi International Airport, Hyderabad. UTI Ventures invested Rs 45 Crores in the company in 2006.
Warburg Pincus has been a leading private equity investor since 1971. The firm currently has more than USD 35 billion of assets under management and has nine offices around the world. Since inception, Warburg Pincus has invested more than USD 31 billion in approximately 600 companies in 30 countries and across a range of sectors, including financial services, healthcare, industrial, technology, media and telecommunications, energy, consumer and retail and real estate.
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