Overview
Avendus Capital acted as the exclusive financial advisor to Vegrow, India's leading B2B fruits marketplace, on its USD 46 million primary and secondary fundraise. The series C round is led by GIC, Singapore’s sovereign wealth fund, with significant participation from existing investor, Prosus Ventures, and continued support from Matrix Partners India, Elevation Capital, and Lightspeed.
About Vegrow
Vegrow has established a strong presence in the fruits segment in India, which is a large, unorganized market that is poised for tech-led disruption due to its fragmented and localized operational structure and is characterized by the involvement of multiple intermediaries facilitating transactions. Vegrow’s competitive advantage is the depth of its multi-channel demand stack and its use of technology for demand-supply matchmaking. The company maximizes farmers’ income by accurately grading produce and efficiently matching it with the most suitable demand channel. This creates a virtuous cycle, attracting more farmers through competitive pricing as well as more buyers, who seek consistency in both price and quality.
The company’s strategy marks a significant advancement in the efficiency and reliability of the fruit ecosystem. Over the past year, Vegrow has experienced a remarkable fivefold increase in revenue and achieved operational profitability.
REACH OUT
Get in touch with us
We believe in audacious goals and we are here to partner with you, every step of the way.
Explore how we can help your business scale
















