Avendus Capital Advises Pepperfry on Its USD 100 mn Series D Funding From Goldman Sachs, Zodius Capital and Existing Investors.

Our goal is to be the place where modern Indian families shop for their homes. While we are on this mission, we will benefit tremendously from the global insight of Goldman Sachs and the business savvy of Zodius as they join the Pepperfry board. Our existing investors, Norwest and Bertelsmann, have been great partners and I thank them for reiterating their faith in our team.
 

We have a strong conviction for the theme of domestic consumption growth in India. Goldman Sachs continues to back high-quality local entrepreneurs to build significant businesses that create and deliver value to the everyday lives of the country's  young, billion plus population. Through this most recent partnership in Pepperfry.com, we intend to leverage our global expertise in the sector to help create a large, differentiated leader in India’s rapidly growing eCommerce industry.
 

We believe Ambareesh, Ashish and Team are building a formidable business in Furniture and Homecare. Their ability to move large pieces of furniture across the country within 24 hours using Technology is noteworthy. Pepperfry represents quality and service at scale with world class sourcing and private label branding. T.V. Mohandas Pai and Ranjan Pai have co-invested along with us.
 

India is a strategic growth region for Bertelsmann – and the Pepperfry success story shows how well we are progressing with the expansion of our activities there. Pepperfry has quickly evolved into the leading online marketplace for furniture and home furnishings in India. We continue to see enormous potential for Pepperfry in this USD 25 Billion home and furniture market and are very pleased to continue developing Pepperfry with our partners.

We have been privileged to partner with the founding team of Ambareesh and Ashish from day zero. This latest round of funding is further validation of Pepperfry’s value proposition, and the team's exceptional execution in the furniture and home category, which has made Pepperfry by far the largest player in this category.
 

Pepperfry.com, backed by its experienced management team, is disrupting the way India shops for furniture and home goods. The current round of financing will help the company further consolidate its position as the clear leader in this segment and help accelerate development of the market.