Avendus Capital advises Licious on its USD 150 nm investment led by Amansa Capital, Kotak PE and Axis Growth Avenues AIF - I

The role of a category pioneer is bestowed with many responsibilities as well, which Licious continues to honor. We are committed to building a sustainable, responsible business that will reimagine the animal protein category in India through an optimal mix of global influence and product innovation best suited for India. Through it all, we pledge to not lose sight of our mission statement that we adopted on day one - if we can’t feed it to our families, we won’t sell it to our consumers.

We are excited to partner with Licious, India’s #1 D2C brand. Due to Licious’ focus on quality and strong execution, it is successfully creating a habituated and loyal customer base. We believe that, under the leadership of Abhay and Vivek, Licious is best positioned to serve the fresh meat and seafood need of India. We are excited to partner with Licious on this journey.

Licious continues to lead the charge in the Indian D2C meat and seafood space. The D2C brand has established clear leadership in an otherwise fragmented and unorganized category, on the back of its exceptional supply chain capabilities, high-quality product innovation and cutting-edge technology. It has been an incredible privilege to partner with Abhay and Vivek once again, on their extraordinary journey towards building India's largest and most loved meat and seafood brand.