Avendus Capital Advises Innoviti on Its USD 45 mn Series D Fundraise, Led by Singapore-Based Panthera Growth

We are happy to have Panthera join, guide, and support us in our journey of becoming the purchase partner to every Indian. PGP has had a track record of backing highly differentiated businesses that have created lasting value in the Indian startup ecosystem. We are super excited that they decided to back us and look forward to the same magic here. One needs to design easy-to-use flexibility with military grade reliability and that too at scale for exceptional customer experience, we are proud to have done that. Our four patents, including one US patent are proof of that. This has translated into our collaborative commerce platform powering more than 70% of purchases that happen digitally in enterprise retail today.

As a growth-stage investor focused on disruptive technology led businesses, we are excited to partner with Innoviti. Innoviti’s cutting edge solutions help turn simple payment transactions into powerful purchase tools. We look forward to joining Innoviti on the journey to become a purchase partner for every consumer.

Our solutions are crafted for Indian retail, building in nuances of Indian consumers and merchants. We are excited about how our platform is helping digital businesses struggling with high costs of conversion (due to higher competition) find new ways of growing profitably. This is a problem not only for enterprises, but also for mid-market businesses who are facing increased competition from large players. This customer centricity and a relentless focus on excellence has helped us become the most capital efficient company in this space. With the current Series D, we hope to become a sustainable business and list on the exchanges over the next couple of years,

Innoviti is transforming Indian retail with its comprehensive, flexible and scalable collaborative commerce offering. It has disrupted the digital payments experience, serving the largest enterprise clients by bringing brands, retailers and banks together on a single highly configurable platform. They are strongly positioned to continue to transform this space and we are proud to have partnered with them in this exciting journey.