Avendus Capital Advises Elasticrun on Its Usd 40 mn Fundraise Led by Prosus Ventures (Naspers Ventures)

The last mile problem is still a major issue both for logistics and consumer good companies in India. By working with the network of small stores across the country, we solve that problem while helping the store owners grow their businesses at the same time. In addition, offering a flexible logistics extension to consumer goods companies to directly reach these small retails shops is a huge advantage over traditional distribution networks,

ElasticRun’s rapid growth and success proves that technology has the potential to unlock market efficiencies in one of most crucial sectors, i.e. last mile ‘kirana’ network in the economy. ElasticRun, with its unique business model and innovation driven approach, helps corporates across multiple sectors to expand their reach, enrich their understanding of end consumer and bring in supply chain efficiencies. ElasticRun uses its technology to leverage the network of thousands of last mile ‘kirana’ shops that distributors have not been able to reach. We believe the company is strategically placed to redefine the FMCG distribution and Logistics market