Avendus Capital Advises Dealshare on USD 144 mn Investment From Tiger Global & Existing Investors

We believe India is a unique market with its highly diverse demographics and requires an indigenous model that is built based on first principles and differentiates itself from western and Chinese e-commerce models. DealShare has pioneered this model with innovations in app experience and technology, direct from factory procurement, gamified and viral demand generation and building a DealShare dost (community leader) network that enables DealShare to operate at the lowest cost operations in the world. We are proud to have a strong team of innovators who love to continually learn consumer behaviour and solve hard business problems. This has enabled DealShare to rapidly grow to USD 200 million GMV ARR. We would be utilizing the funds primarily to invest in AI-driven innovations in our user experience leading to a highly personalized, fun-filled and gamified experience. Our monthly active users already use our app over 40 times a month making it the most engaging ecommerce app and we will continue to add more innovative capabilities and services to serve a wider range of user needs. We will also invest in improving and scaling up our operations rapidly. We expect our footprint to increase from current 20 warehouses across 5 states to over 200 warehouses across 10 states by end of this year

We are excited to partner with DealShare as they grow the Indian E-commerce market. DealShare’s unique approach combines discovery-led social sharing, group buying, and a gamified shopping experience with a simple consumer interface. They are well positioned to power the next wave of Indian ecommerce growth

We are very impressed with the traction that DealShare has been able to achieve especially amongst first-time internet users in the hinterlands of the country. We are confident they will be able to scale up further with the new round of funding.

We currently have over 1000+ micro-entrepreneur partners promoting the community group buying (CGB) model in the country thereby generating a massive amount of employment opportunities across all tiers of cities and towns. We plan to strengthen our network further and increase it to 5000+ by this year-end. Along with this, we are planning to fuel the growth by building state-of-the-art technology and infrastructure-related assets which will ensure efficiency

Matrix has had the privilege of co-leading DealShare’s Seed & Series A rounds along with Falcon Edge. This fundraise is a testament to DealShare’s
exponential growth and capital-efficient business model, which uniquely serves the needs of Tier 2/3 consumers that are embracing online grocery shopping like never before! We are delighted to be re-investing in the DealShare team once again and wish the team all the very best as they seek to transform the socialcommerce landscape in India, and we welcome Tiger Global to the partnership.

Building scalable technology amounts to solving some hard problems and technical challenges that are posed by our unique target group of Bharat users. Key problems revolve around savviness, efficient logistics, and making shopping convenient, cost-effective and fun with social engagement, personalization and gamification. This round of investment would help us continue to build a top-notch team and build a highly performant platform by which we will scale to the next level of evolution as a company.

It has been a privilege to partner with Vineet, Sourjyendu and the DealShare team. DealShare has innovated on a unique model to enable the large base of new-to-internet users from low and middle-income households to shop grocery online. It is the fastest growing social commerce platform in India with best-in-class unit economics making it a fundamentally sustainable and highly scalable business, a dual distinction not many businesses have. The team has demonstrated exceptional execution, backed by their deep insights into the target segment, leveraging technology and acquiring customers organically through social sharing and virality. This deal validates that immense value creation is expected from new-age social commerce platforms targeting unaddressed customer segments of Bharat.