Avendus Capital Advises Bluestone on Its $16 mn Series C Fund Raise From IvyCap, Accel, Dragoneer and Existing Investors.

Bluestone Jewellery and LifeStyle Pvt. Ltd (Bluestone.com), founded in July 2011, is India’s leading jewellery etailer. Bluestone.com has revolutionized the online jewellery industry in India by leveraging its technology, maintaining stringent quality control, and by offering a wide array of jewellery that caters to a wide array of regions, cultures and occasions. Bluestone is redefining the way jewellery is purchased in India through innovative solutions like use of 3D technology, jewellery recommendation engine designed for couples, home try on that allows users to request a trial at home, and offline guide stores. Bluestone is also backed by Ratan Tata, and notable entrepreneurs K. Ganesh and Meena Ganesh.

Mumbai based IvyCap Ventures invests in early and growth stage ventures started by entrepreneurs from premier education institutions of the country. IvyCap focuses on investing in early and growth stage companies across sectors such as Healthcare, Education, Food based businesses, Technology, e/m- Commerce and other innovation oriented businesses. Its investments include Reuters Market Light, Aujas, FieldEZ, Vinculum, Elixir Lab Group, eShakti, Purplle.com and Sokrati.

Founded in 1983, Accel Partners has a long history of partnering with outstanding entrepreneurs and management teams to build world-class businesses. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California, New York City, London and Bangalore, as well as in China via its partnership with IDG-Accel. Accel has helped entrepreneurs build over 300 successful companies, many of which have defined their categories, including 99designs, Actuate, AdMob, Agile Software, Alfresco, Angry Birds (Rovio), Atlassian, BBN, Bonobos, Braintree, Brightcove, Cloudera, ComScore, Diapers.com (Quidsi), Dropbox, Etsy, Facebook, Fusion-IO, Gameforge, GlamMedia, Groupon, Imperva, Infinera, Interwoven, IronPlanet, JBoss, Kayak,Lookout, Macromedia, metroPCS, MoPub, OPOWER, Polycom/PictureTel, Playfish, Portal Software, QlikTech, Rapt, Real Networks, Redback, Responsys, Riverbed, Spotify, Squarespace, SunRun, Trulia, UUNet, Veritas, Walmart.com, Webroot, Wonga, XenSource and Zimbra. In India, Accel has made investments in companies such as Ace Creative Learning, Babyoye, EduPristine, enStage, Flipkart, Forus, FreshDesk, HealthcareMagic, Mitra Biotech, MuSigma, Myntra, Perfint, Probe, PropTiger, QwikCilver, SherSingh, SureWaves, Trivone, Vinculum and Virident.

Dragoneer Investment Group is a San Francisco, CA based long only, growth oriented public and private investor. Its notable investments include Flipkart, Airbnb, Instacart, Dollar Shave Club and Wealthfront.