Avendus Capital advises Shiprocket on its acquisition of Pickrr for USD 200 mn

We are excited to have Pickrr as part of the Shiprocket family, combining the two largest platforms enabling direct commerce. Together, we will define the future of ecommerce enablement in India, creating the most comprehensive enablement software stack that every retailer can use to drive success in their digital journeys. We have a once-in-a-lifetime opportunity to define how  retailers interact with logistics operators and consumers to create consumer delight. Shiprocket and Pickrr are uniquely positioned to capture this opportunity by laying the building blocks of this software infrastructure. We look forward to building a formidable e commerce logistics ecosystem with our complementary products and customer segments.

As we analysed what the acquisition of Pickrr could mean, we were certain that it would be mutually beneficial, not just for the two platforms, but the entire e-commerce logistics space. Both Shiprocket and Pickrr are frontrunners in the industry, and we are keen to work closely with them to build futuristic solutions and transform the e-commerce logistics sector by driving it to its next growth phase.

Shiprocket’s acquisition of Pickrr will consolidate its leadership position in post purchase solutions to India’s vast and growing base of D2C brands, SME e-tailers and social commerce retailers. With a strong team and an all-encompassing product suite, the combined entity will play a vital role in driving India’s e-commerce growth story. Shiprocket’s acquisition of Pickrr also leads the way in the consolidation trend across digital economy, starting off with the leaders in the space.