Avendus Capital advises Lynk on its acquisition by Swiggy

I am excited to have the LYNK team join Swiggy. LYNK is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands. Our experience in supply chain and logistics gives Swiggy the unique opportunity to help LYNK scale up their offerings and empower retailers to serve their customers better.

Over the last few years, we have focused squarely on helping FMCG brands to meet their retail ambitions. Given our rapid growth, we believe we are uniquely placed to lead the digitization of retail distribution in India. With Swiggy, we now hope to further accelerate our growth and double down on the tremendous opportunity before us. We are deeply encouraged by our interactions with Swiggy; both companies have an innate builder bias and I look forward to working together.

LYNK is disrupting the brand-to-kirana distribution by digitizing and organizing the traditional FMCG distribution supply chain. Swiggy’s ecosystem and extensive experience in supply chain and logistics, coupled with a strong team, will help bolster LYNK’s journey in becoming the leading kirana commerce platform in the country. We believe that such synergistic M&A transactions will increasingly drive strategic value unlocking and growth opportunities for tech companies.