Avendus Capital Advises Israel-Based Upstream Commerce on Its Sale to Flipkart
Flipkart, India’s largest e-commerce marketplace, has strengthened its innovation capabilities with the acquisition of Israel-based Upstream Commerce, a world leader in real-time pricing and product assortment optimization solutions. One of Israel’s leading technology startups, Upstream Commerce builds cloud-based, automated competitive pricing and product analysis solutions. These solutions will strengthen Flipkart’s ability to deliver insights to its sellers, helping them optimize their product assortment and pricing strategies and find gaps in the market to serve customers better.
Post the acquisition, the Upstream Commerce team, while continuing to work out of Israel, will become a part of Flipkart and become Flipkart’s one of the many global centers for future data science work.
Avendus Capital was the financial advisor to Upstream Commerce.
Upstream Commerce
Post the acquisition, the Upstream Commerce team, while continuing to work out of Israel, will become a part of Flipkart and become Flipkart’s one of the many global centers for future data science work.
Equity Capital Markets
USD 197 mn
Digital, Technology & Consumer
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