Avendus Capital Advises Culture Machine on Its $18 mn Fund Raise From Tiger Global and Existing Investors.

“In a multi-screen, multiplatform world where content is personalized and social is the new distribution, creating targeted content for global communities at scale is a challenge. These digital video platforms are the next generation of distribution, and we are building a next generation media company that uses our proprietary technology platforms, to know what
content to create and create that content at scale.”
 

“In a multi-screen, multiplatform world where content is personalized and social is the new distribution, creating targeted content for global communities at scale is a challenge. These digital video platforms are the next generation of distribution, and we are building a next generation media company that uses our proprietary technology platforms, to know what
content to create and create that content at scale.”
 

“Culture Machine, with its unique ability to create relevant & trending content at scale, is poised to emerge as the leading digital video network in the region. The current round will help Culture Machine expand its owned and operated content play, and build its technology capabilities to become the destination of choice for Indians to consume video content. We are very excited to partner with them in this journey.”