Avendus advises and arranges financing for Tilaknagar Industries’ landmark acquisition of Imperial Blue from Pernod Ricard India

Having achieved leadership in the brandy segment, it is now time for us to broaden our portfolio and cater to India’s diverse and evolving consumer base. While we continue to grow our business organically, this strategic acquisition allows us to enter the whisky category with one of the country’s most trusted and admired brands. We’re excited to build on Imperial Blue’s strong foundation and take it to new heights.

We are proud to have advised Tilaknagar Industries on this landmark acquisition of Imperial Blue. Navigating a highly complex cross-border process and structural nuances, this successful outcome would not have been possible without deep strategic insight and close collaboration. We wish the TI team continued success as they lead this iconic brand into its next phase of growth and value creation, post successful closing and integration.

The acquisition of Imperial Blue was a highly competitive and time-sensitive transaction, involving multiple parties and significant deal complexity. We’re proud to have led the financing effort and delivered a bespoke capital solution within tight timelines, supporting Tilaknagar in its successful bid. This transaction highlights our deep structuring expertise and strong relationships with investors across the entire credit spectrum. We’re proud to support one of the largest consumer deals in the sector and a milestone moment for the acquirer.