Avendus Capital Advises SVG Media on Its Acquisition by Dentsu Aegis Network.

We built SVG Media with the philosophy of profitable growth and market leadership. This philosophy is not the most popular in digital industry but has been very gratifying for SVG Media founders and key leadership. We understand that media consumptions habits are changing rapidly therefore will now focus on building the Tyroo Tech business and other media incubations.

At Smile we are proud to have continuously built successful JV partnerships or exits with large global firms as, Airbnb, Yahoo, WPP Digital, Scan Group-Africa etc. SVG’s market leadership & exit to DAN is another feather in the cap for Smile. Our strategy of Investing, Building & JV’s through one common platform, is uniquely attractive to global unicorns & entrepreneurs and has evolved over years of learnings. We hope to share few more exciting announcements in 2017.

India is a significant market with rapid growth potential in its mobile and performance marketing business, and Dentsu Aegis Network India has a strong track record in the search and performance space to deliver this. Given its capabilities in data led search, performance marketing and mobile, SVG Columbus is ideally positioned to capture the fragmented long tail publisher market in India using technology and data. As a Group we have leading position in digital in India, particularly in search and performance and this gives us a clear leadership position in this area. We will now have over 1,300 digital professionals, accounting for over 35% of our revenues, well ahead of our competitors.