Avendus Capital acted as the exclusive financial advisor to Verse Innovation on its acquisition of Magzter

Launched as Dailyhunt Premium, this subscription-based offering will provide users access to premium content from international publishers in over 60 languages including English, French, Italian, Japanese, Russian, Spanish, and more. This includes globally acclaimed publications such as Times, Newsweek, Fortune, The Economist, Forbes, Reader’s Digest, Cosmopolitan, Vogue, Maxim, Elle, Vanity Fair, New Yorker, Bazaar among others across their respective Indian and international editions. This expansion addresses the demand for high-quality premium content, particularly catering to the discerning tastes of India’s elite and aspirational upper-middle-class demographic.

The acquisition fortifies Dailyhunt's position as the largest platform for news and infotainment in the country, serving content in key international and regional languages. Furthermore, this acquisition also marks the evolution of Dailyhunt’s revenue model, expanding from pure advertising to include a blend of subscription-based revenue streams.