Highlights
- Over the past decade, approximately USD 5.4 trillion has been invested globally in energy transition segments, with around 60% directed toward renewable energy generation. However, only ~20% of total energy consumption is in the form of electricity, while the remainder still heavily depends on fossil fuels, necessitating a multipronged approach to decarbonization.
- This focus has brought Green Hydrogen into the spotlight, given its potential to play a role across the entire energy value chain. At Avendus, we believe participants in the Green Hydrogen market are well-positioned to create significant shareholder value over the next decade.
- In this report, we provide a comprehensive view of the Green Hydrogen and Ammonia landscape in India, covering global sector trends, key growth drivers, investment opportunities, and addressing misconceptions around grey hydrogen pricing.
- The sector is at an inflection point due to rising sustainability focus, demonstrated commercial viability, expanding use cases, and strong regulatory support. The Green Hydrogen and Green Ammonia segments in India are projected to attract approximately USD 125 billion in investments by 2030.
Green hydrogen is produced through the electrolysis of water in dedicated facilities using power from renewable energy sources, and it is becoming increasingly competitive with conventional forms of hydrogen. Over the past eight years, production costs have dropped by more than 40% and are expected to continue declining, potentially reaching parity with grey and blue hydrogen in the near future. Currently, hydrogen is primarily used in the fertilizer industry for ammonia and urea production, as well as in industrial heating, refineries, and iron smelting. However, it is widely regarded as the fuel of the future, with substantial R&D investments aimed at establishing its commercial viability in transport (fuel cell vehicles), power, aviation, shipping, and other industrial applications. This momentum is further supported by hydrogen’s clean attributes and high energy content.
Regulatory Push and Indian Landscape
The Indian government has launched significant production-linked incentives (PLIs) to accelerate the growth of the green hydrogen sector and strengthen local manufacturing capabilities. These incentives are designed to boost both the production of green hydrogen and the domestic manufacturing of electrolysers, which are critical for hydrogen production through water electrolysis. By providing financial support and performance-based rewards, the government aims to make India a global hub for green hydrogen, attract private investment, reduce reliance on imports, and drive the country’s transition toward a low-carbon energy ecosystem. This policy push is expected to create a robust supply chain, encourage technological innovation, and position India as a key player in the emerging global hydrogen economy.
Ammonia: Largest End-User Segment for Green Hydrogen in Near Term
Ammonia, the second-most produced chemical globally, is primarily used as a feedstock for fertilizers supporting food production for around 50% of the world’s population, as well as in textiles, refrigeration, explosives, pharmaceuticals, and emerging uses such as maritime fuel, power generation, and as a hydrogen carrier. Current production is largely fossil-fuel based, consuming ~1.8% of global energy, 20% of industrial gas, and 5% of industrial coal, and generating around 500 MT of CO₂ annually. Less than 1% of ammonia is currently produced from renewable sources, but by 2030, ~25% and by 2050, ~80% of production is expected to come from green ammonia. Green ammonia offers significant emissions reduction potential (70–95%) and can serve both domestic hydrogen needs and export markets, though reconversion to hydrogen reduces power-to-fuel efficiency by ~20%.
Mobility Applications Can Comprise Largest End Use Segment for Green Hydrogen in Long Term
Hydrogen is an ultra-clean fuel with true zero emissions, making it ideally suited for long-haul transportation and heavy-load applications where conventional batteries may be less practical. While governments and companies globally have been exploring fuel cell electric vehicles (FCEVs) for several years, the emphasis on using green hydrogen specifically for mobility has gained momentum only recently. Pilot projects are now being implemented across sectors such as maritime logistics and aviation to demonstrate its technical and commercial viability, highlighting hydrogen’s potential to decarbonize hard-to-electrify transport segments and contribute to global sustainability goals.
Electrolyser Production Value Chain: An Obvious Beneficiary of Emergence of Green Hydrogen
The global electrolyser market is expected to be split almost equally between alkaline and PEM technologies, with solid oxide electrolysers occupying a niche segment. Alkaline electrolysers are predominantly used in grid-connected projects, while PEM electrolysers offer cost advantages when paired with distributed intermittent renewable energy sources. Notable large-scale projects include the NEOM Green Hydrogen Project in Saudi Arabia and the Sinopec Green Hydrogen Project in China, both using alkaline electrolysers. In 2021, Air Liquide commissioned the world’s largest PEM plant at 20 MW, and since then, several OEMs have announced even larger production facilities, highlighting rapid growth in electrolyser capacity.
Way Ahead
The adoption of green hydrogen is set to reshape multiple industries and markets. The imposition of CBAM will pressure the steel sector to shift from grey to green hydrogen despite higher costs, while renewable IPPs stand to benefit from expanded market opportunities and improved project economics. Limited expertise in ammonia sales is expected to drive partnerships and JVs between project developers and fertilizer companies, leveraging existing C&I project execution capabilities for large-scale developments. Oil and gas companies are likely to invest in green ammonia, guided by global trade dynamics and risk considerations, while emerging demand from hydrogen fuel cell vehicles, aviation, and maritime logistics will create new offtake markets for green hydrogen in the near future.
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