Page 38 - Avendus Huran Flipbook 2026
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One experience I clearly remember is

                                                                                    taking feedback on our service quality
                                                                                    from customers, mostly senior shop
                                                                                    owners, and reporting it directly to my

                                                                                    grandfather and father.

                                                                                    SHIVA SANKESHWAR

                                                                                    Managing Director, VRL Group





                                                                                           VRL is a third-generation family business. Can you describe
            Stewardship in Motion                                                         the single moment or insight in your early life that made you
                                                                                          decide to join and build on the family’s transport legacy
            Shiva Sankeshwar is a third-generation leader at the                          rather than pursue a different path?
            VRL Group, serving as Managing Director of Vijayanand
            Travels and holding directorships at VRL Logistics Ltd.                       My exposure to the business began early. During my school
            and VRL Media Pvt. Ltd. Focused on driving growth                             summer vacations, I would meet our customers, visit our
            in the passenger mobility business, he has led fleet                          branches and sit with our staff at the booking counter to
                                                                                          book consignments. Being involved in these day-to-day
            expansion, a brand refresh and the development of a                           operations gave me a practical understanding of how things
            digital booking ecosystem with over 1.5 mn downloads,                         worked on the ground.
            while working closely with technology, operations and
            marketing teams to enhance customer experience                                One experience I clearly remember is taking feedback on our
            across routes.                                                                service quality from customers, mostly senior shop owners,
                                                                                          and reporting it directly to my grandfather and father. At
                                                                                          around twelve years old, I didn’t fully understand the scale
                                                                                          of the organization, but I could see the respect people
                                                                                          had not only for VRL but also for our family. It became
                                                                                          obvious that this goodwill hadn’t come overnight. It was the
                                                                                          result of decades of consistency and discipline, and that
                                                                                          understanding played a big role in shaping my decision to
                                                                                          join the business.





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