Sole advisor to Eastern Condiments Private Limited in the divestment of minority stake to McCormick & Company Inc.


Mergers & Acquisitions


Consumer, FIG & Business Services


July 2010

Deal Value



McCormick & Company Inc has entered into a definitive agreement to acquire a 26% equity stake in Eastern Condiments Private Limited, a leading manufacturer and distributor of branded spices in India and the Middle East. The transaction is subject to regulatory approvals, and is expected to be completed in the next quarter.

The partnership is expected to help propel Eastern into a leading national brand in the spices segment through on-going support from McCormick.

Ritesh Chandra, Executive Director and Head – Consumer for Avendus observed that, ―This transaction reinforces the attractiveness of the Indian value-added foods market and is a testament to its growth and potential. The proposed joint venture will leverage on the complementary skills of both the partners and is likely to lead to significant long term benefits for the company.

Avendus Capital was the exclusive financial advisor to the shareholders of Eastern Condiments Private Limited.

About Eastern Condiments

Eastern Condiments Private Limited is a leader in spices, seasonings and specialty foods with distribution in India as well as selected international markets.

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About McCormick & Company

McCormick & Company, Incorporated is the global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavors to the entire food industry - to foodservice and food processing businesses as well as to retail outlets.

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About Avendus Capital

Avendus Capital (Avendus) is a leading financial services firm with a strong transaction record and established relationships with companies and investors. Avendus has been consistently ranked among the top-five corporate finance advisors in India. The firm is also a leading syndicator of private equity deals in India. Avendus uses its unique domain and industry-focused approach in businesses such as M&A advisory, private placements for growing companies, structured finance advisory, equity capital markets, institutional broking, alternative asset management and wealth management. Avendus has emerged as the advisor of choice for cross-border M&A deals—23 Indo-US and Indo-Europe deals—in the past three years. Headquartered in Mumbai, Avendus has offices in New Delhi, Bangalore, New York and London.

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