Both Avendus' relationship network and distribution reach, span corporates interested in partnering with Indian companies as well as family offices, institutions and High Net Worth Non-Resident Indians who invest in India. Avendus is a leader in financial advisory involving Indian businesses, both as buyers and targets. Avendus Capital has reinforced its leadership through strategic investments that have helped established its international footprint, which spans Europe and North America.
In the financial advisory space, Avendus Capital has an established track record across a spectrum of cross border transactions which include:
• Advising international companies on their India market entry or expansion strategy for India, as well as identifying the appropriate Indian partners
• Helping Indian businesses identify and acquire businesses overseas that align with their strategic imperatives
• Raising capital from an international base of investors/lenders, for purposes such as acquisition financing
The two greatest barriers to cross border transactions are - a lack of sufficient understanding of the target market, and the cultural gap between the counter parties. Through its subsidiaries, Avendus' direct local presence in international markets enables it to provide in-market insights to various clients. Avendus also serves as a "cultural translator" that helps buyers and sellers navigate issues that are specific to cross border transactions. In addition, the firm is in a position to leverage local relationships with support advisors (legal, audit, restructuring etc.) to provide comprehensive solutions that cater to the nuances of each specific transaction.