Our philosophy on our responsibilities to the community extends our business principles – that we will deploy not only our financial resources, but also the knowledge and talent pool we have.

In all of our community investments, we adhere to the following guiding principles:

• Focus on large, global challenges, where one can create real impact on the ground
• Engage the time and talent of the people at Avendus in any community programs we support
• Partner with best-in-class non-profit organizations who have deep expertise and experience in their field

Avendus has partnered with Wetlands International, South Asia ( , a leading non-profit organization in the wetland conservation area. Wetlands are one of the most crucial and fragile ecosystems in the world and our effort is focused to create science based wetland conservation solutions that can apply not only to India but to the rest of the world.

Currently, we are supporting two projects:

a) Creating a Management Effectiveness Tracking tool to enable assessing impact of management on wetland status and functioning.
b) Supporting Asian Waterbird Census, a citizen science programme for waterbirds, an important indicator of wetland ecosystem health.

To know more about Avendus' community initiatives, please e-mail

February 2 is World Wetlands Day. The International Convention in Wetlands, popularly known as Ramsar Convention was signed on this date in Iranian City of Ramsar, and is an opportune moment for promoting awareness and positive actions for conservation and wise use of these ecosystems.

Water is life, and wetlands are the life support systems that ensure functioning of water cycle. As ‘kidneys of landscape’, wetlands receive flows of water and waste from upstream sources. They help stabilize water supplies, cleanse polluted waters, protect shorelines, and recharge groundwater aquifers. The extensive food chain and biological diversity in wetlands make them ‘biological supermarkets’. They are indeed an important part of our natural wealth and “liquid assets”. Despite their tremendous value, wetlands are also one of the most rapidly degrading ecosystems.

The theme of World Wetland Day for 2017 is Wetlands for Disaster Risk Reduction. This theme focuses on the vital roles of healthy wetlands in reducing the impacts of extreme events on communities, and in helping to build resilience.Healthy wetlands reduce our exposure to water related hazards such as floods and water scarcity. Alone or in combination with traditional infrastructure, wetlands protect cities and communities against inundation and flooding from the sea and rivers, thus reducing loss of life and damage to property. Coastal wetlands such as mangroves protect the coast against flooding and serve as buffers against saltwater intrusion. Floodplains, and lakes retain and detain floodwaters, reducing flood peaks reaching urban areas and communities. The floods of Kashmir Valley of September 2014 and the December 2015 floods that drowned Chennai City are grim reminders of the ways wetland destruction can make lives vulnerable. Evidences from Super cyclone Kalinga of 1999, Indian Ocean Tsunami of 2004 and Phailin of 2013 underline the role coastal wetlands as estuaries and mangroves can play in buffering communities from impacts of these cyclones and wave surges.

Avendus Capital is committed to the cause of wetlands conservation. In partnership with Wetlands International South Asia, Avendus is supporting projects to support Asian Waterbird Census and assessing management effectiveness of Ramsar Sites. These projects would build valuable information base on Indian wetlands to support their effective management.