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E-commerce has emerged as a major disruptive force impacting and transforming businesses and business models around the world. ‘online retail’ or ‘e-retail’ or 'e-tail' has emerged as one of the largest and fastest growing segments of the e-commerce industry. The e-commerce logistics channel is significantly more complex than the traditional retail channel. Unlike traditional retail, online retail requires products to be handled extensively. A product may have as many as 20 touchpoints from packing to distribution to delivery before reaching a customer. Packaging of a product, thus becomes crucial.
Although offline stores will continue to drive a large portion of retail sales, the e-commerce impact has taken retailing by storm! The size of the online retail market in India is chalked at USD 16 billion whereas China leads the pack at USD 610 billion. While overall retail sale is expected to increase by 12% in the next five years, online sales are projected to increase by 35%+ in India. The packaging industry in India is thus poised to exhibit strong growth on the back of increasing consumerism and higher penetration of packaged products, facilitated by e-tailing.