Page 68 - Avendus Huran Flipbook 2026

DeHaat is often described as a bridge between technology and If you had to name the three headline achievements you would
tradition. How do you make sure innovation doesn’t outpace the like DeHaat to be known for in ten years, what are they, and what
farmer’s ability to adopt it? are the near-term signals that will tell you that you are on track?
We have always believed that technology should follow the Ten years from now, I would like DeHaat to be known for
farmer, not the other way around. Most of our innovations three things: creating the largest agritech platform with global
start from on-ground insights, not from a product roadmap. We impact, empowering every Indian farmer with data-backed,
simplify every solution until it fits naturally into existing farmer crop-level decision making and making agriculture a sector
behaviour. We also roll out new features gradually, training that bright, ambitious talent is proud to join. Near-term signals
farmers through our one-stop farmer mobile application, farmer include deeper farmer engagement across our advisory and
meetings conducted on-ground agri experts or via advisory market-linkage services, stronger tech adoption within villages
delivered in regional languages. Our starting point is the impact and growing interest from professionals choosing agri as a
a particular intervention is able to create in the life cycle of a meaningful career. When farmers consistently rely on DeHaat for
farmer and that remains the end goal for us too. critical decisions and when talent and global stakeholders view
agri as an opportunity space, we’ll know we are on the
right path.
Running a farm-facing business means dealing with seasonality,
trust and thin margins. What has been the toughest leadership or
business challenge you have faced and what concrete change did
it force you to make?
One of the toughest challenges has been building trust on two The concrete shift was learning to
fronts simultaneously – with farmers on the ground and with scale without diluting fundamentals –
investors in a new, untested category. As we expanded into
new geographies, we had to ensure our core promise remained trust, transparency and a farmer-first
consistent: reliable inputs, advisory and markets. This pushed approach.
us to strengthen our local teams, standardize service quality
and continually validate impact with real farmer outcomes. It
also reinforced the need to communicate our long-term vision
clearly to investors. The concrete shift was learning to scale
without diluting fundamentals – trust, transparency and a farmer-
first approach.

66 | Uth Series 2025 • U40 Business Leaders