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You have stewarded products like Carvaan while also betting on Streaming transformed how content is discovered and
Gen-Z content and digital creators. How do you decide which consumed. Attention spans shrunk. Music became part of visual
legacy audiences to protect and which new audiences to pursue culture. Through all of this, our role remained constant: stay
aggressively? relevant, stay trusted and stay ahead.
This journey taught me that reinvention doesn’t mean breaking
For me, it’s never an either-or. It’s about proportion, platform,
and strategic sequencing. from the past – it means translating it into new contexts. When
innovation is anchored in empathy and clarity, even long-standing
Our long-time audience, the Carvaan listener, the nostalgia- brands can feel fresh.
driven consumer, is deeply loyal. They value trust, quality
curation and emotional connection. We serve them through It shaped me personally too. I now think in decades, not
intuitive products and timeless content experiences. quarters. IP value compounds over time. And leadership, I have
learned, is as much about imagination as it is about execution.
But the growth engine of the future lies with Gen-Z and younger
millennials – an audience that discovers music through reels,
gaming, influencers, OTT and indie ecosystems. That’s why we If you had to name three headline outcomes you want Saregama
have invested in:
to be known for in ten years, what are they and what are the 2–3
• new-age labels near-term milestones that will tell you that you are on track?
• independent artists Looking ahead, my ambition is for Saregama to evolve into
• creator partnerships India’s most future-ready and valuable content IP company,
• regional hits spanning music, film, short-form and emerging formats, while
• new film and series IP
also becoming one of the country’s most globally travelled
My framework is simple: protect the emotional core, pursue the cultural exports – content that is used, adapted, remixed and
consumption engine. celebrated across markets. At the same time, I want us to build
As long as we maintain quality, relevance and emotional a diversified content-tech ecosystem that brings together music,
resonance, I am comfortable experimenting boldly with new film, AI-led tools and consumer products to create long-term,
platforms and formats. scalable value.
In the near-term, we’ll know we are on the right path if we see
exponential streaming growth driven by sharper catalogue
Every legacy business faces the challenge of staying relevant in a optimization, deeper regional presence and strategic
fast-changing world. For you personally, what has been the most acquisitions, alongside a consistent and profitable film and
defining challenge in leading Saregama’s evolution and how did it non-fiction pipeline grounded in disciplined unit economics.
shape your outlook as a business leader and creative voice? Equally important is building for an India that’s ready for live
events, concerts and immersive experiences, completing the
The biggest challenge has been balancing evolution with bridge between content creation, distribution and real-world
authenticity – staying meaningful to a digital-first generation engagement.
while maintaining the emotional value people associate with
Saregama.
78 | Uth Series 2025 • U40 Business Leaders
