Avendus Capital advises FirstCry and its shareholders on its INR 435 cr investment from family offices of Dr. Ranjan Pai, Mr. Harsh Mariwala and Mr. Hemendra Kothari
Overview
FirstCry, India’s largest omni-channel retail platform for baby and kids products has completed an INR 435 crore secondary transaction with prominent Indian family offices. The round saw participation from MEMG Family Office LLP, Sharrp Ventures Capital Private Limited and the family office of Mr. Hemendra Kothari (Chairman, DSP Investment Managers). Softbank Vision Fund sold a small percentage of its holding as a part of this transaction.
Avendus Capital was the exclusive financial advisor to FirstCry and its shareholders on this transaction.
About FirstCry
Launched in 2010, FirstCry has successfully transformed the baby and kids commerce industry in India on the back of a 360 degree omni-channel play, the widest curation and highly engaging online parenting community. In addition to its leadership position in the online space, the company has a prominent offline presence with 900+ stores across 350+ cities. The company has also expanded operations to Middle Eastern markets to increase its global footprint.
Equity Capital Markets
USD 197 mn
Digital, Technology & Consumer
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