Avendus Capital Advises Amagi Media Labs on Its Fundraising From Emerald Media and Premji Invest.

We are thrilled to partner with Emerald Media for the next stage of growth for Amagi. We will be able to draw on Emerald Media’s proven experience in the media sector. The investment highlights the faith posed in our cutting-edge technology, business model and will propel Amagi to the next level,

Baskar, Srinivasan and Srividhya are the pioneers of targeted-TV advertisement in India. Amagi’s cloud-based managed services and monetization solutions, with high degree of workflow automation make TV networks efficient and future-ready compared to traditional
broadcast models. Their cutting-edge technology is disruptive and the need of the hour. Emerald Media will assist Amagi in driving this change in the broadcast and digital industry by providing a distinctive combination of capital, domain knowledge and management bandwidth

Amagi is revolutionizing TV advertising with its geotargeting, cloud porting and programmatic buying technology. The current round enables Amagi to leverage Emerald’s Media’s sector expertise and expand its client universe and product offering. The Company is well positioned to benefit from rapidly evolving trends in video viewership.