Avendus Capital Advises Shiprocket on Its Acquisition of Pickrr for USD 200 mn

In a significant development in the e-commerce enablement industry, Shiprocket, India’s largest tech-enabled shipping and fulfilment platform, has inked a deal to acquire a majority stake in Pickrr, the country’s fastest-growing e-commerce SaaS platform for D2C brands and SME e-tailers. The deal value is estimated at USD 200 million, comprising cash, stock and earn-out. The consolidation also creates a single gateway for other enablers and suppliers to service the ever-growing digital retailer community. It aims at strengthening Shiprocket’s position as the leading D2C enablement operating system.

Shiprocket and Pickrr cater to India’s burgeoning D2C sector. Both platforms have built robust technology stacks and operational excellence to enable their customers to benefit from their unparalleled growth in the ecommerce ecosystem. While both platforms operate in the same sector, they have complementary value propositions and customer segments that will play a mutually beneficial role post the acquisition.

True to their mission to democratise e-commerce, together Shiprocket and Pickrr will give every retailer in India a single platform to seamlessly manage their shipping, fulfilment, customer engagement, and overall backoffice operations. More specifically, they will empower D2C brands and lakhs of SME e-tailers and social commerce retailers with a full-stack logistics and fulfilment platform, including same-day and next-day shipping, quick fulfilment, fast check-out, easy returns, and cross-border shipping, among many other features and services.

Avendus Capital acted as the exclusive financial advisor to Shiprocket on this transaction.