Avendus Capital advises MarTech SaaS platform SingleInterface on its USD 30 million financing by Asia Partners and Paypal Ventures


Private Equity


Digital & Technology


April 2024

Deal Value

USD 30 million


SingleInterface, a leader in the hyperlocal marketing-to-commerce software sector, has raised USD 30 million financing in its first ever external fundraising round. Asia Partners, a Singapore-headquartered growth equity investment firm focused on investments in high growth technology and technology-enabled companies, led the round. PayPal Ventures, the global corporate venture arm of PayPal, also participated.

Avendus acted as exclusive financial advisor to SingleInterface and its promoters on this transaction.

Founded by serial entrepreneurs Tarun Sobhani and Harish Bahl (the founder of Smile Group), SingleInterface has been recognized as a leading SaaS platform in Asia with an integrated product suite powering digital marketing, customer engagement, and e-commerce for multi-location enterprise brands. The company has been instrumental in empowering such brands to harness the potential of digital marketing and e-commerce to drive growth for their local touchpoints.

Tarun Sobhani, Co-founder and CEO of SingleInterface said, “Our suite of products has proven to deliver remarkable revenue growth for our clients, accounting in some cases for 15-20% of their revenues. We are committed to further invest in building our portfolio of AI-driven marketing and commerce enabling products. We are on a mission to empower our customers to drive further growth, enhance the customer experience, and provide rich business insights and context across their different locations, enabling them to grow and win locally.”

SingleInterface will use the capital infusion for three key priorities: to further consolidate its leadership position in its category in Asia, to extend its reach worldwide, and to continue deepening its portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement.

Harish Bahl, Co-founder and Chairman of SingleInterface said, “With more than 400 million local businesses worldwide, SingleInterface has immense untapped potential in the global market. With this funding, we are poised to tap into new markets and further solidify our position as a global leader in enabling marketing and commerce capabilities for multi-location enterprise brands through our product suite.”

“We are thrilled to be partnering with Tarun, Harish, and the SingleInterface team to support their growth ambitions in India and globally,” said Oliver Rippel, Co-founder of Asia Partners. “SingleInterface has shown an exceptional track record of fostering customer engagement and commerce for large enterprises over the last several years and has firmly established itself as a prominent player in the region, successfully integrating offline and online customer journeys to drive growth for physical retail locations.”

Neeraj Shrimali, Managing Director & Co-Head, Digital and Technology Investment Banking at Avendus Capital said, “We are delighted to partner with SingleInterface, which is spearheading the digitalisation of offline store-fronts. SingleInterface has robust moats ingrained in its full-stack enterprise-grade platform that powers omnichannel marketing and commerce enablement for multi-location brands. This transaction validates our conviction that global investors continue to remain excited about the Indian SaaS landscape.”

About Avendus

Avendus Group is a leading financial services firm offering Investment Banking, Institutional Equities, Wealth Management, Credit Solutions and Asset Management. Established in 1999 in Mumbai, India, Avendus is today present in 10 cities across India, US and Singapore. Avendus partners with the Indian entrepreneur ecosystem to provide differentiated solutions that enable clients to meet their strategic aspirations.

Avendus Capital, the investment banking arm, is consistently ranked among the top investment banks in the country on the back of its in-depth domain understanding and a best in the class track record of domestic and cross-border transactions. Avendus’ wide range of clients is testimony to its ability to serve its corporates throughout their life cycle – growth stage funding, large-sized transactions, M&A advisory and access to public markets.

Avendus Capital Inc, located in New York, is an Avendus Group entity offering M&A and Private Equity syndication services to clients in the US.

For more information, please visit www.avendus.com

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