Avendus’ relationship network and distribution reach span corporates interested in partnering with Indian companies as well as family offices, institutions and High Net Worth Non Resident Indians who invest in India. It has a leadership position in financial advisory involving Indian businesses (as buyers or targets). Avendus Capital has reinforced its leadership through strategic investments made to establish an international footprint which today spans North America and Europe.
In the financial advisory space, Avendus Capital has an established track record across a spectrum of cross border transactions which include:
- Advising international companies on their India market entry or expansion strategy or in identifying appropriate Indian partners
- Helping Indian businesses identify and acquire businesses overseas that align with their strategic imperatives
- Raising capital (for acquisition financing as an example) from an international base of investors/lenders
The two greatest barriers to cross border transactions are: a lack of sufficient understanding of the target market, and the cultural gap between counterparties. Avendus’ direct local presence in international markets through its subsidiaries enables it to provide in-market insights to its clients, as well as serve as a “cultural translator” to help buyers and sellers navigate issues specific to cross border transactions. In addition, the firm is in a position to leverage local relationships with support advisors (legal, audit, restructuring, etc.) to provide comprehensive solutions that cater to the nuances of each specific transaction.
Equity Capital Markets: Avendus Capital brings together unique international investors through its network of relationships and an understanding of their specific interests.
Institutional Equities: Avendus Securities provides research, insights and corporate access for its clients.
Alternative Asset Management: Avendus PE Advisors creates innovative products based on the opportunities offered by the market for institutions and family offices outside India.
Wealth Management : Avendus Capital aims to be a trusted adviser and money manager for its clients’ personal and business needs, providing a platform of transparency, product innovation and performance. Avendus Capital aims to be a trusted adviser and money manager for its clients’ personal and business needs, providing a platform of transparency, product innovation and performance.